This article popped in my Dispatches for the Future of Museums Feed. The Brooklyn Museum launched an iOS and Android app this year that allows visitors to ask a team of art historians questions about pieces displayed in the museum in real time. According to the article, when a question is asked through the app, it takes about 45 seconds for users to get a response. The app only works in the museum and has been streamlined to keep visitors engaged with the art and not their phones. After a question is asked, you receive a notification when the answer has been posted. On an internal level, the team of art historians utilize collection database information and other reference materials to create an in-house wiki about a particular artifact. If a question stumps the team, they let the user know that an email will be sent to them addressing the question. I appreciated this aspect of transparency and honesty. The team actually admits when they don’t have a ready answer! Evaluations of the app indicate that “Since its launch, there have been about 4,000 conversations through the app. The museum is using data pulled from those exchanges to improve collection installations and exhibition design. It expects about 1% of visitors overall to use the app.” So not only does the app engage visitors, but it facilitates internal operational improvements.