Museum Hack

For the past several months, I’ve seen all kinds of things about Museum Hack, a company that does “non-traditional” museum tours for “people who hate museums.” At first, I was a little miffed by the idea of an outside company coming in to a museum and giving their own tour. As I’ve been looking into it more, however, I’m intrigued. I stalked their website a little bit this weekend and was really impressed by their mission to provide renegade tours to make museums informative, fun, and personal for audiences that may feel other wise. They also do consulting to help museums engage a larger audience, including a special “attracting millennials” bootcamp, and help to brainstorm in creating special events. I found this article on their website this morning about the importance of making museum exhibits and objects personal for not only audiences, but also staff and docents. According to the author, an effective museum story balances entertainment and factual soundness. It is compact, but also concrete. It should invite cross-cultural comparison and help break down traditional stereotypes. This is all really applicable as we create public programming for our exhibit. Many of the goals in creating a “museum story” are the same goals that we have for creating our programming.

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