Can Tourism Bring a Museum out of the Status Quo?

Time Warner Cable likes to send me news links from time to time with a local story that connects their efforts to the broader Triad. I received a link this morning to this article about a local group that creates a tour that brings visitors of the area to what is described as the “hidden gems” of the Triad. The list includes some museums and historic sites like Korner’s Folly, and to places that are more child-friendly like SciWorks.

I wonder though, would these be the audiences that each site could collect data from or focus a social media campaign to outside of their own following or would it compel any of these places to broaden their use of social media?

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